AMPRO Foundation & Humanitarian Action
AMPRO Foundation is the Corporate Social Responsibility (CSR) arm of AMPRO Holdings, a social enterprise run by volunteer professionals and entrepreneurs dedicated to the upliftment of less privileged communities. Established in 2003, AMPRO Foundation's mission is to undertake humanitarian relief for victims of natural disasters and conflict.
This has been carried out in the earlier years through the distribution of canned meat as well as other forms of humanitarian assistance to the disadvantaged around the world, in collaboration with our humanitarian partners. Recipients from afflicted territories range from those in Southeast Asia, such as victims of the 2004 Asian Tsunami in Aceh, and earthquakes in Iran and disasters in the Indian sub-continent and Middle East.
In the earlier years, AMPRO distributed medical packs to victims of conflict, including first aid kits and vaccination for children as well supplying Vitamin A to children in developing countries including in Africa. Vitamin A is the main cause of cataract in children which can lead to blindness.
In 2010, mobility items were shipped to war victims in Iraq. In 2013, food aid and comfort aid packs such as clothing, blankets and beddings were sent to Syrian refugees in Lebanon to face the severe winter. in 2014 and 2015, medical supplies were sent to the Al Karama and Dar Essalam Hospitals in Gaza, Palestine. In 2016, food aid, flour and baby formula were despatched to victims of conflict in Aleppo, Syria.
In 1999, AMPRO launched its Humanitarian Action Programme by positioning the
annual sacrificial ritual of Qurban into a global campaign to feed the underprivileged and unfortunate – including victims of natural and man-made calamities.
Known as AMPRO Qurban Amal, it spearheaded AMPRO’s social enterprise
and early Humanitarian Action on a global scale. The humanitarian aid uses canned qurban meat for fast, safe and convenient method to distribute ready-to-eat meat to needy families, at times air-dropped when land transport is not possible.
AMPRO pioneered the canned qurban as an early form of Corporate Social Responsibility (CSR) in Singapore. Presently, canned qurban is a popular form of distributing qurban meat through a global network that benefits the disadvantaged communities.
AMPRO Qurban Amal has distributed canned qurban meat and medical aids (known as AMPRO Qurban Amal Plus) to the following beneficiaries:
victims of natural disasters that include the tsunami in Aceh; earthquakes in Iran and Pakistan;
victims of civil conflicts in Afghanistan, Gaza, Turkey and Syria.
AMPRO has set up the AMPRO Foundation to run its humanitarian action programmes. AMPRO Foundation has firmed up a working collaboration with Penny Appeal Australia to undertake, for a start, three projects that the public can participate and support:
Community in Need: An initiative that aims to deliver food aid to poverty-stricken territories, particularly Somalia and Ethiopia through our “Feed the World” programme.
Women, Children & Orphans: A program to empower women to make them financially independent. This project also looks at helping children and orphans holistically from food to health and schooling.
Open Your Eyes: A project to help the visually impaired restore their sight through routine eye checks, treatments, medicines and spectacles. Many individuals from the Third World, particularly children, develop cataract due to deficiency in vitamin A. Handing out Vitamin A is a preventive measure against cataract.